Business owners can connect with their customers on Twitter. They can give updates on their products or services to their customers, or give promotional discounts, or advertise specials. They can also see what their customers are saying about their products or services, whether complaining or complimenting.
Business owners can also use Twitter as a marketing tool. If they have a new product or service that they want to market to hundreds or even thousands of people for free, all they need to do is put the word out on Twitter.
The most useful thing about using Twitter for business, which makes it far superior to Facebook, is that it is viral in nature. So, for example, if one hundred people "like" a business on Facebook, then one hundred people can stay in touch with that business. But if one hundred people "follow" a business on Twitter, then those hundred people and the hundreds or thousands of people who "follow" them also stay in touch with that business.
Some useful features on Twitter include:
- hashtags, which are keywords for searches
- direct messages, which are exactly what they sound like--messages directly to a specific person
- retweets, which are a forwarding of a tweet
- and replies, which reply to a tweet and are viewed by everyone who is following the person to whom you replied
Now, I don't have a business, so all these great Twitter features don't really interest me. What I like to do with Twitter is follow my favorite art museums. They often have great pictures of masterpieces and interesting and informative articles to go with them. My favorite is the Metropolitan Museum of Art. http://www.metmuseum.org/









